FOR IMMEDIATE RELEASE
Contact: Sherry Roberts
The Roberts Group
952-322-4005

Bella Rosa: A Genuine American Beauty
A New Member of the Original Karastan Collection

DALTON, GA, January 7, 2010—Bella Rosa is a genuine American beauty with classic roots but a transitional feel that works with a wide range of decorating styles.

Loaded with visual texture, Bella Rosa is casually classic in style and fashion forward in color. It works bold reds with natural shades to create organic decorating and a lush, fresh look.

Bella Rosa’s beauty will last and last—thanks to its durable Axminster weaving and its New Zealand wool fiber, which is sustainable, renewable, and combines softness with performance.

About Bella Rosa

  • Color palette: Rich red and natural shades of dried wild grass with peacock blue accents
  • Fiber: Fully worsted New Zealand wool with Luster-wash
  • Construction: Woven on Axminster loom in Eden, NC
  • Sizes available: 5'9: x 9', 8'8" x 10'6, 8'8" x 12'
  • Custom rugs: Bella Rosa can be custom hand-seamed to create custom size rugs in a fraction of the time it would take to weave and import a similar piece.
  • Price for 5'9" x 9': $1,299

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Karastan’s Bella Rosa: bold red combines with natural shades for organic decorating.

Karastan is part of Mohawk Industries, a leading supplier of flooring for both residential and commercial applications. Mohawk offers a complete selection of broadloom carpet, ceramic tile, wood, stone, laminate, vinyl, rugs and other home products. These products are marketed under the premier brands in the industry, which, in addition to Karastan, include Mohawk, Ralph Lauren, Lees, Bigelow, Dal-Tile and American Olean. Mohawk’s unique merchandising and marketing assists customers in creating the consumer’s dream. Mohawk provides a premium level of service with its own trucking fleet and over 250 local distribution locations.

Karastan
508 East Morris Street
Dalton, GA  30721
www.karastan.com
Press Contact: Sherry Roberts | 952-322-4005